You have an idea, but you're not sure what to build.
I help you find the shape of the thing before designing it. Positioning, scope, and the questions that decide what matters.
Clarity before pixels.
Product Strategy
The best products start with better questions.
I help founders find clarity before they build—bringing together product strategy, AI, and thoughtful design to turn ideas into products people love.
Previously Director of Product Design at Vimeo · 10+ years designing products used by millions
What I do
When to Bring Me In
You're exploring AI, but don't know where it actually creates value.
I prototype how models should feel to use — turning capability demos into product surfaces people trust and return to.
AI that feels intentional, not experimental.
AI UX & Prototyping
Your product feels stuck.
I come in to unblock momentum. Reviews, systems, and the perspective shift that gets your team moving again.
Fresh eyes. Clear path forward.
Product Design
You need senior product thinking, but you're not ready to hire full-time.
I embed as a fractional leader — holding the bar, mentoring your team, and guiding the hard conversations while you grow.
Leadership without the overhead.
Fractional Leadership
About
I've always been more interested in the problem than the deliverable.
For more than a decade, I've helped teams turn complex ideas into products people actually use.
At Vimeo, I led product design across growth, monetization, creator tools, and video experiences — work that taught me how to balance business goals, user needs, and the messy reality of building products at scale.
Now I'm bringing that experience to founders and growing businesses who need help finding clarity, shaping ideas, and designing products that feel thoughtful, useful, and human.
Previously
- 01Director of Product Design at Vimeo
- 0210+ years leading product teams
- 03Products used by millions
- 04Strategy · AI · UX · Design
Good products don't start with wireframes.
They start with better questions.
How We Work Together
Every project is different.
The approach isn't.
Start with the real problem.
The hardest part usually isn't designing the solution — it's making sure we're solving the right problem before investing time and money.
Make ideas tangible.
Instead of debating ideas in meetings, we quickly create something people can react to, test, and improve.
Learn with real people.
The best product decisions come from conversations and observation — not assumptions or opinions.
Refine with intention.
Good products aren't built in one pass. They're shaped through thoughtful iteration until they feel simple, useful, and obvious.
Currently Exploring
Lately, I've Been Thinking About
No two projects start with a solution. They start with curiosity.
Education & Community
Helping school communities spend less time searching and more time connecting.
Exploring how AI can quietly organize community knowledge and make school communication feel effortless.
Aging & Independence
Helping people stay independent while giving loved ones peace of mind.
Product design that creates quiet reassurance through simple daily routines respecting privacy and dignity.
Early Parenthood
Making AI feel like the friend every new parent wishes they had.
Calm, personalized support for the isolating first months — human instead of clinical.
Community & Connection
Bringing people together where they're already gathering.
Ideas that fit into everyday routines, from morning coffee to neighborhood traditions.
Craftsmanship & Small Business
Helping local businesses build brands with lasting character.
Thoughtful branding and digital experiences that communicate the care behind the work.
— Contact —
Have an idea worth building?
The best work starts with a conversation. Whether you're exploring a new product, rethinking an existing one, or simply looking for another perspective, I'd love to hear what you're thinking.