Starting Point Session
One focused conversation to untangle an idea, product, website, brand, or AI opportunity.
The simplest way to start-an honest conversation that turns a tangled thought into a clearer direction.
The best products begin with clarity.
I help businesses and teams make confident product decisions by bringing together strategy, AI, and thoughtful design.
Where the Work Might Begin
Every engagement is a little different, but most journeys begin in one of these four places. Wherever you're starting, we'll figure out the right next step together.
Strategy Intensive
A half-day working session for larger questions that need more room to think.
Focused time to work through team alignment, product critique, AI strategy, or launch planning-together, in one block.
Product Clarity Sprint
Create direction before investing in design or development.
A short, focused engagement to pressure-test the opportunity and map the smartest path forward before significant time or money is spent.
Launch Blueprint
Align your brand, website, messaging, product, and AI strategy before you build.
The bridge between direction and execution-so what you ship feels intentional, cohesive, and ready for the people it's meant for.
Strategic Product Partner
Ongoing product leadership and decision support for growing businesses.
An experienced product voice at the table for leadership teams navigating growth, AI, and the decisions that come with scale.
Not sure where you fit?
The best projects rarely begin with a proposal. They begin with a conversation.
Let's talk about what you're building, where you're feeling stuck, and what success looks like. Together, we'll figure out the right place to start.
, After the Conversation -
What Happens After a Starting Point Session?
After our conversation, you receive a personalized Starting Point-a strategic brief that captures what I heard, what I'm seeing, the clearest opportunities, and where I'd start next.
About
I've always been more interested in the problem than the deliverable.
For more than a decade, I've helped teams turn complex ideas into products people actually use.
At Vimeo, I led product design across growth, monetization, creator tools, and video experiences, work that taught me how to balance business goals, user needs, and the messy reality of building products at scale.
Now I'm bringing that experience to businesses, leadership teams, and people building something new-helping them find clarity, shape ideas, and design products that feel thoughtful, useful, and human.
Previously
- 01Director of Product Design at Vimeo
- 0210+ years leading product teams
- 03Products used by millions
- 04Strategy · AI · UX · Design
Good products don't start with wireframes.
They start with better questions.
How We Work Together
Every project is different.
The approach isn't.
Start with the real problem.
The hardest part usually isn't designing the solution, it's making sure we're solving the right problem before investing time and money.
Make ideas tangible.
Instead of debating ideas in meetings, we quickly create something people can react to, test, and improve.
Learn with real people.
The best product decisions come from conversations and observation, not assumptions or opinions.
Refine with intention.
Good products aren't built in one pass. They're shaped through thoughtful iteration until they feel simple, useful, and obvious.
Currently Building
What I'm Building
The best ideas rarely begin with a finished solution. They begin with curiosity.
These are a few of the businesses, products, brands, and experiences I'm currently helping shape. Some are client work. Some are independent explorations. All of them represent the kinds of problems I love solving.
Building original products and experiences, including patent-pending technology.
01
Community Knowledge Assistant
Helping communities navigate information more easily.
BuzzBot is an exploration of how thoughtful product strategy, AI, and experience design can simplify complex information and make trusted answers easier to find.
It reflects my interest in designing products that reduce friction, build confidence, and help people spend less time searching and more time acting.
- Patent Pending
- AI
- PRODUCT STRATEGY
- IA
02
WellCheck Now
Helping families support independent living through thoughtful technology and simple daily check-ins.
Exploring how product strategy, AI, and experience design can reduce anxiety while preserving independence.
A study in how quiet, proactive communication can strengthen the relationships that matter most.
- HEALTHCARE
- PRODUCT STRATEGY
- AI
- CAREGIVING
- EXPERIENCE DESIGN
03
First Coast
Reimagining what a beach rental business could feel like.
From the outside, it's umbrellas and chairs. Underneath, it's about hospitality, memorable experiences, thoughtful branding, and making vacation feel effortless from the first click.
A project about turning a simple service into something people remember.
- BRAND STRATEGY
- SERVICE DESIGN
- CUSTOMER EXPERIENCE
- WEBSITE
- AI
04
Nest with Celeste
An AI companion designed to support new parents through the early weeks of parenthood.
Thoughtful guidance, quiet reassurance, and everyday conversations, shaped for one of life's most tender moments.
An exploration in how AI can feel human, warm, and genuinely helpful.
- AI
- CONSUMER PRODUCT
- CONVERSATION DESIGN
- HEALTHCARE
- PRODUCT STRATEGY
05
ELEFANTE
Helping a local craftsman build a timeless brand rooted in family history and exceptional craftsmanship.
Exploring how a brand can communicate trust before a single conversation happens.
A study in restraint, heritage, and the quiet confidence of well-made things.
- BRAND IDENTITY
- MESSAGING
- WEBSITE
- CUSTOMER EXPERIENCE
- STRATEGY
Where to Next
Interested in building something together?
Whether you're launching something new, rethinking an existing business, exploring AI, redesigning a website, or simply trying to figure out what's next, every engagement starts with a thoughtful conversation.